Books
What I learned in twenty years of sales and in the work of getting found, written down so you can apply it. The two books and the AI mini book are free: leave your email and choose Greek, English or both. Newsletter signup is optional. The Google Business Profile guide is available on Gumroad.
01 · Guide · PDF · free by email · Greek only · 2026
Πριν φτιάξεις site
What your site must do, what material to gather and how. Plus a test that tells you what site you actually need. In Greek.
Most people start a website from the wrong end: they look for a developer, browse designs, ask for prices. This guide makes you answer the essential question first — what exactly you want this site to do — before you talk to anyone. Every chapter has a worksheet, and a 12-question test at the end tells you what kind of site you need and where to start. Free, in Greek.
Contents
- 01The reason: why you are building a site
- 02What kind of site you need
- 03Your business, in words the customer understands
- 04The visitor and the customer: not always the same person
- 05How people search for you: Google, Maps and AI
- 06The folder with the material
- 07Budget and features
- 08The test: what site you need
02 · Mini book · PDF · free by email · 2026
Does AI Recommend You?
The 10-minute test. Step by step, for any business and any AI.
I wrote this short guide so you can check whether AI tools recommend your business when a customer asks for help. Five questions, a scorecard and specific actions for this week. No tools, no technical knowledge. Free, in Greek and English.
Contents
- 01Why it matters
- 02Before you start: write down 5 things
- 03Clear the field
- 04Ask the 5 questions
- 05Score it and fill in your scorecard
- 06Read your result
- 07The 6 most common reasons
- 087 moves for this week
- 09R.A.D.A.R. by GrowthSite
03 · PDF · A5 · Greek and English · 2026
Set Up Your Google Business Profile
The step-by-step guide to getting found in Maps, in Google and in AI.
Your Google Business Profile is the first thing a buyer sees when they search for something nearby. It is now also one of the sources AI tools read when they recommend a business. This guide takes you step by step from an empty profile to one that works: the right categories, a description that reads well to people and to machines, photos, reviews and posts. No theory, and no paying an agency for something you can do yourself.
Contents
- 01Creating and verifying the profile
- 02Primary and secondary categories
- 03Description, services and products
- 04Photos that work
- 05Reviews: how to ask, how to reply
- 06Posts and updates
- 07SEO, GEO and AEO: how Google and AI read your profile
04 · PDF · free by email · 2025
Grow. Show. Sell.
How you sell when nobody knows you.
Twenty years of selling in one book. It starts on the phone, goes through the offer and the objections, and ends on a website that sells on its own. Method, not motivation: every chapter closes with one action you take the same day.
Contents
- 01The first minute
- 02The offer before the pitch
- 03Objections: what they say, what they mean
- 04Closing without pressure
- 05From seller to system
- 06The website as a salesperson
05 · PDF · free by email · 2026
Show Up. Speak Up. Grow Up.
Work culture and a public voice, without the posing.
About work as it is, not as the posters describe it. I wrote it through the public writing that took my account from zero to 11,500+ followers and 3,500,000+ organic impressions. What works, what it costs, and how you build a voice without turning into a guru.
Contents
- 01Presence without posture
- 02Write like you talk
- 03The company is not a family
- 04Visibility and risk
- 05From employee to founder
- 06Audience as distribution